Amazon and Twitter Tying Up
Amazon has become the second partner to gain Twitter integration with Amazon Basket hashtags.
Amazon has announced a partnership with Twitter to let customers add products to they're shopping basket without ever leaving their Twitter client. The new AmazonBasket system, which follows a similar tie-in between Twitter and Sky to record shows to your sky, is rolling out now to anyone that wants to sign up.
Amazon Basket should work with any Amazon product links posted to Twitter, All Amazon customers will need to connect their accounts to enable the feature, with a reply tweet from @MyAmazon reminding them their accounts are not yet paired when using Amazon Basket for the first time.
The system certainly sounds like a timesaver if you spend a lot of time on Twitter, or follow people that post a lot of Amazon links, but considering Amazon has a fully-featured mobile app for both iOS and Android it will be interesting to see how many people actually make use of the feature.
Once connected, every time you tweet using the Amazon Basket, you will be notified by a tweet reply from @MyAmazonUK and an email confirming the product has been successfully added to you're shopping basket. This will then be waiting for you when you next log in to Amazon.